We believe traditional ETA is broken.

Every ETA entrepreneur has to learn and build the entire search infrastructure and financing stack from scratch. Only to completely discard it once the deal closes.

And just doing that costs hundreds of thousands of dollars, 18–24 months of your life, premature gray hairs, and strain on your relationships.

All for a deeply uncertain future:

40% of people don’t even succeed in buying a company.

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At Forward Applied, we’re building a better path for the smartest ETA entrepreneurs in the world.

We’ve redesigned the process from the ground up.

We use AI throughout the entire acquisition process – bringing you exact companies that fit your criteria, helping you step by step through diligence, QoE, financing, and close.

Along with frontier-level AI expertise to run a full AI transformation plan that rapidly grows earnings post-close.

You become a leader of a wonderful company that’s an excellent fit for you.

No quitting your job and spending years on a lengthy and lonely search.

No burning through piles of hard-earned cash.

We back a select few ETA entrepreneurs to buy and grow wonderful businesses.

No MBA needed. But real industry experience, honesty, a proven track record, and hunger are required.

If this sounds like you, we’d love to talk.